As the D’NA’s website states “the boutique has emerged as an independent fashion voice in the Middle East and on the international scene” pushing and nurturing fashion forward labels such as Maison Martin Margiela, Jason Wu, Veronique Branquinho, Mary Katrantzou and Osman.
Regarding her customers, Princess Deena AlJuhani Abdulaziz told American Vogue:
“They march to their own beat. I know them. So, sometimes I’m the only retailer in the world who has bought the runway piece, because I know who will buy—and then, because of e-commerce, I’ll also get calls from Scandinavia or Australia from women desperate to track down that one brilliant thing.This is my turf. There are so many differences, between women in Dubai, and Kuwait, and Bahrain, and different cities in Saudi Arabia, where I live — they’re as different as Washington, D.C., New York City, and Las Vegas!”
I discovered her through Pinterest fairly recently. One day, while I was browsing street style images from the latest Fashion Week I came across this incredibly gorgeous woman with great style. I was soon to discover she was not just a popular socialite with money to spend…
I adore her impeccable taste and strong attention to detail. She has the ability to mix her exotic look with modern day fashion, creating a recognizable and very inspiring personal style. Those small book-like clutches and the stacked bracelets add character to every one of her looks and are quickly turning into must-have fashion pieces. I would describe her style as ‘gracious city-chic’, with a very slight bohemian touch.